SRIFF PROJECT started with a simple question :


Why is men’s skincare either too basic to work or too complex to bother with? We saw the gap: men were either ignoring skincare or drowning in products they didn’t understand.


We’re based in Amsterdam, where the pace is fast, the mindset is straightforward, and fresh means more than how you look. It means showing up. Feeling good in your skin. Taking care of the details, even when no one’s watching.


The name SRIFF comes from local slang. It means “fresh.” And to us, that’s exactly what skincare should be: effortless, effective, and crafted for the way you live.


But here's the thing: looking fresh shouldn't feel complicated. So we stripped it back to three products that do their job. Nothing more, nothing less.

We didn't buy a ready-made formula and put our name on it. We went back and forth with a lab more than twenty times — adjusting how it absorbs, how it feels, how it smells. Squalane sits second on the ingredient list of our moisturizer, right after water. That's an expensive choice most brands don't make.
Most of that work you can't see on a label. You notice it the first time you use it.


No gimmicks. No complicated routines. Just the essentials, designed to work for every skin type and every schedule. A cleanser to clear the day, an exfoliator to reset, and a moisturizer to keep your skin ready for whatever’s next.


Welcome to the project.