The Routine – 3 Essentials
The Routine – 3 Essentials
Normal to oily skin
100% Vegan
Free shipping
Three products, two minutes. Cleanse, exfoliate, hydrate — everything your skin needs, nothing it doesn't.
✓ Mastered in 2 Minutes
Cleanse, resurface, hydrate. Three steps, morning and night. No extra products you'll forget to use.
✓ 100% Vegan & Made With a Lab
Twenty samples before we said yes. Every ingredient chosen on purpose.
✓ Incredible Premium Scent
Fresh and warm, not sweet. The reason you'll still be using it in three weeks.
✓ Save Over 30% + Free Shipping
$114 separately. $75 together. Duties included, 30 days to send it back.
The Routine includes:
Moisturizer (100 ml / 3,38 fl. oz.)
Charcoal Facial Cleanser (50 ml / 1,69 fl. oz.)
Exfoliating Scrubber (20 ml / 0,67 fl. oz.)
4 interest-free payments of $18.75 with
Three products, one routine. Charcoal cleanser for the dirt and oil of the day, an exfoliating gel with acids instead of grit, and a moisturizer with squalane second on the list. Two minutes, morning and night.
Charcoal Facial Cleanser -
Charcoal Powder: Helps lift dirt and excess oil from the skin's surface.
Glycerin: Puts back the hydration that washing takes out, so your face doesn't feel tight afterwards.
Botanical Root Complex: Astragalus, Ophiopogon, Anemarrhena and Poria Cocos — root extracts that help keep the skin calm after cleansing.
Exfoliating Scrubber -
Lactic Acid (AHA): Loosens dead skin cells so they come away when you rinse, instead of being scrubbed off.
PHA Complex (Lactobionic Acid & Gluconolactone): Larger, gentler acids that smooth texture without the sting of traditional scrubs.
Charcoal Powder: Helps lift oil from the skin's surface.
Moisturizer -
Squalane: Second on the ingredient list, right after water. Close to the oil your skin already makes, so it absorbs instead of sitting on top.
Niacinamide (Vitamin B3): Supports the skin barrier and helps keep oil in balance.
Sodium Hyaluronate: Binds moisture in the upper layers of the skin without a heavy feel.
Stabilized Vitamin C: An antioxidant that helps protect against daily environmental stress.
Charcoal Facial Cleanser -
Aqua, Potassium Stearate, Butylene Glycol, Potassium Palmitate, Glycerin, Potassium Myristate, Potassium Myristoyl Glutamate, Cocamidopropyl Betaine, Potassium Lauroyl Sarcosinate, Potassium Cocoyl Glutamate, Potassium Cocoyl Glycinate, Glycol Distearate, Phenoxyethanol, Charcoal Powder, Parfum, Diazolidinyl Urea, Astragalus Membranaceus Root Extract, Ophiopogon Japonicus Root Extract, Anemarrhena Asphodeloides Root Extract, Poria Cocos Extract, Hexyl Cinnamal.
Exfoliating Scrubber -
Aqua, Glycerin, Butylene Glycol, Carbomer, Polyamino Sugar Condensate, Charcoal Powder, PEG-40 Hydrogenated Castor Oil, 1,2-Hexanediol, Cetrimonium Chloride, Diazolidinyl Urea, Lactic Acid, Lactobionic Acid, Hydroxyethylpiperazine Ethane Sulfonic Acid, Gluconolactone, Parfum.
Moisturizer -
Aqua, Squalane, Glycerin, Isononyl Isononanoate, Cetearyl Alcohol, Polyamino Sugar Condensate, Dimethicone, Hydrogenated Jojoba Oil, Limnanthes Alba Seed Oil, Steareth-21, Steareth-2, Niacinamide, Phenoxyethanol, Tocopherol, Parfum, Chlorphenesin, 3-O-Ethyl Ascorbic Acid, Astragalus Membranaceus Root Extract, Ophiopogon Japonicus Root Extract, Anemarrhena Asphodeloides Root Extract, Poria Cocos Extract, Sodium Hyaluronate, Benzyl Salicylate, Coumarin, Linalool, Hexyl Cinnamal.
We offer a 30 days money back guarantee.
people also bought
$46
$52
Squalane, second ingredient
Smells like something you want on your face
we chose every ingredient. here's why.
We didn't buy a ready-made formula and put our name on it. We went back and forth with the lab more than twenty times — adjusting how it absorbs, how it feels, how it smells. Most of that work you can't see on an ingredient list. You notice it the first time you use it.
Ingredients are listed by amount, so what's near the top is what there's most of. Squalane sits right after water. It's close to the oil your skin already makes, so it absorbs instead of sitting on top. It's expensive, which is why most brands put it near the bottom — or leave it out.
The cleanser uses charcoal powder to lift the dirt and oil of the day. The scrub uses lactic acid and a PHA complex — it dissolves dead skin instead of scraping it off. No grit, no micro-tears, which matters if you shave.
Most men's skincare smells like nothing, as if "for men" means clinical. We put a scent in on purpose — fresh and warm, not sweet. It's the reason you'll still be using it in three weeks.
Every ingredient is printed on the jar and listed on every product page. Turn it around and check what we've told you. We'd rather you did.
we'd say it's good. they already did.
"Normally i hate lotions, but this one really surprised me."
Dian L.
"Perfect for a busy schedule, quick routine."
Cedric E.
"High performance skincare for high performing men."
Dillion L.
"Simple, uncomplicated skincare. Clean ingredients that truly work."
Jake B.
“Feels good to finally have a little routine.”
Bernard O.
"Trying to take better care of my skin."
Mohammed K.
"Love the moisturizer, keeps my skin hydrated."
Greg K.
"Feel fresh these days."
Felix.
THE SRiFF DIFFERENCE.
The Routine – 3 Essentials
Step 1: Cleanse
Apply a coin-sized amount of the cleanser to wet palms and gently work it into a light lather. Massage the formula across your face and neck for 30 seconds. Rinse thoroughly with cool water and pat dry. Use morning and evening to maintain optimal clarity. Avoid contact with eyes.
FAQ - everything you need to know
Our formulas work for normal, dry, oily and combination skin. They're non-comedogenic and assessed for safety under EU cosmetics regulation. The full ingredient list is on every product page — read it before you buy.
Yes. No animal testing at any stage, and no animal-derived ingredients in any of our formulas.
Yes. Cleanser and moisturizer are made for daily use, morning and evening. Use the exfoliator 2 to 3 times a week — more than that and you're working against your skin barrier.
Skincare doesn't work overnight, and anyone promising that is selling you something other than a cream.
What you'll notice immediately: how it feels and smells. Whether it absorbs without leaving a film. Whether your face is still matte in the afternoon.
What takes time: anything to do with your skin barrier. Give it a few weeks of consistent use.
Not for you? 30 days, money back.
Our formulas are lightly fragranced — the scent is there on purpose. Every fragrance component is listed in full on the packaging, as the law requires.
If your skin is very sensitive or you react to fragrance, patch test on the inside of your arm first. And if it doesn't suit you: 30 days, send it back.
Good. That's not a side note — it's the reason you'll still be using it in three weeks.
Fresh and warm, not sweet, not clinical. It stays on your skin without competing with your cologne.
