Our Story
built in amsterdam. inspired by everyday routines.
SRIFF PROJECT started with a simple question :
Why is men’s skincare either too basic to work or too complex to bother with? We saw the gap: men were either ignoring skincare or drowning in products they didn’t understand.
We’re based in Amsterdam, where the pace is fast, the mindset is straightforward, and fresh means more than how you look. It means showing up. Feeling good in your skin. Taking care of the details, even when no one’s watching.
The name SRIFF comes from local slang. It means “fresh.” And to us, that’s exactly what skincare should be: effortless, effective, and crafted for the way you live.
But here’s the thing: looking fresh shouldn’t feel complicated. So we stripped it back to what matters: high-performance formulas, clean ingredients, and essential products that do their job. Nothing more. Nothing less.
No gimmicks. No complicated routines. Just the essentials, designed to work for every skin type and every schedule. A cleanser to clear the day, an exfoliator to reset, and a moisturizer to keep your skin ready for whatever’s next.
Welcome to the project.
no hype, just results
“Zero regrets on the purchase.”
Couldn’t decide, so I got the bundle. No fuss, great packaging, and the products feel premium. My face has never looked or felt healthier. You literally get everything you need.
Alex B.
“Stopped my ingrown hairs.”
Game changer for shaving prep. Since using this exfoliator 2-3 times a week, my razor glides better and the annoying bumps and ingrown hairs are basically gone. Highly recommend it.
Chris D.
“Finally, a cleanser that works.”
I was looking for something simple and effective. This cleanser gets rid of the oil and dirt without making my skin feel tight and dry. Great scent too, it's clean, not overpowering.
Jason M.
“Non-greasy and lasts all day.”
I used to skip moisturizer because they all felt heavy and greasy. This one is different. It absorbs quickly, keeps my skin hydrated all day, and has no shine. Essential for my routine now.
Andrew S.
“The only stuff a man needs.”
Tried the bundle and it's perfect. Easy to follow, effective, and high quality. My face feels better, looks clearer, and it saves me time trying to figure out what to buy next. Worth the investment.
Michael L.
“Solid daily performer.”
Took about a week to see results, but now my skin is noticeably smoother. It’s light and sinks in fast, which is exactly what I need before heading out the door in the morning.
Sam R.
“Perfect for city living.”
After a day outside, this cleanser makes my face feel truly clean. It tackles the grime from pollution and sweat without harsh chemicals. My girlfriend even commented on how good my skin looks
Kyle P.
“The secret weapon.”
I never knew I needed an exfoliator until I tried this. My skin feels incredibly smooth afterwards. It’s the perfect prep for the moisturizer. Use it twice a week, you won't regret it.
Ben N.
